Nike is one of several brands targeted in a new wave of Chinese boycotts over its position on forced labor in Xinjiang. But major Chinese sports associations risk hundreds of millions of dollars if they follow suit.
Hugo Boss is another brand that faces boycotts in China over the issue of Xinjiang cotton.
Some cotton exporting companies in Xinjiang have lost more than $10 million since last year, according to Chinese Communist Party mouthpiece CCTV.
Beijing faces a second sandstorm in two weeks.