Gen Z is becoming one of the leading spenders in the fashion industry, as they try to dress themselves to stand out.
It seems Gen Z may be the future focus of luxury fashion with a growing trend of maximalism, as opposed to their millennial predecessors, who often had a popular trend of relaxed minimalism. Many of Gen Z, the 10 to 24 age group, have been adopting a “more-is-more” mindset.
They are the first generation to have grown up from early childhood with the Internet, mobile phone devices, Google, and WiFi.
